Small Giants: Companies That Choose to Be Great Instead of by Bo Burlingham PDF

By Bo Burlingham

How maverick businesses have handed up the expansion treadmill — and eager about greatness instead.

It’s an axiom of commercial that fab businesses develop their sales and gains 12 months after yr. but quietly, lower than the radar, a small variety of businesses have rejected the strain of unending development to target extra pleasurable enterprise ambitions. pursuits like being nice at what they do, making a great spot to paintings, offering nice customer support, making nice contributions to their groups, and discovering nice how one can lead their lives.

In Small Giants, veteran journalist Bo Burlingham takes us deep within fourteen impressive businesses that experience selected to march to their very own drummer. They contain Anchor Brewing, the unique microbrewer; CitiStorage Inc., the superior self reliant records-storage enterprise; Clif Bar & Co., maker of natural power bars and different foodstuff meals; Righteous Babe files, the checklist corporation based by way of singer-songwriter Ani DiFranco; Union sq. Hospitality crew, the corporate of restaurateur Danny Meyer; and Zingerman’s neighborhood of companies, together with the world-famous Zingerman’s Deli of Ann Arbor.

Burlingham indicates how the leaders of those small giants famous the total variety of decisions they'd in regards to the form of corporation they can create. And he indicates how we will all gain by means of wondering the standard definitions of industrial luck. In his new later on, Burlingham displays at the similarities and studying classes from the small giants he covers within the book.

From the Hardcover edition.

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