New PDF release: Levi Strauss: The Man Who Gave Blue Jeans to the World

By Lynn Downey

Blue denims are globally liked and quintessentially American. They characterize every thing from the outdated West to the hippie counter-culture; every body from automobile mechanics to high-fashion versions wears denims. And no identify is extra linked to blue denims than Levi Strauss & Co., the writer of this vintage American garment.

As a tender guy Levi Strauss left his domestic in Germany and immigrated to the United States. He made his option to San Francisco and through 1853 had begun his corporation. quickly he used to be a number one businessman in a growing to be advertisement urban that was once starting to impact the remainder of the state. Family-centered and deeply rooted in his Jewish religion, Strauss was once the hub of a wheel whose spokes reached into approximately each element of yankee tradition: enterprise, philanthropy, politics, immigration, transportation, schooling, and fashion.

But regardless of growing an American icon, Levi Strauss is a secret. Little is understood concerning the guy, and the commonly circulated “facts” approximately his lifestyles are steeped in mythology. during this first full-length biography, Lynn Downey units the checklist directly approximately this very good businessman. Strauss’s lifestyles was once the vintage American luck tale, jam-packed with classes approximately craft and integrity, management and innovation.

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Levi Strauss: The Man Who Gave Blue Jeans to the World by Lynn Downey

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