By David Delbert Kruger
“Most of our stores,” Penney defined in 1931, “are positioned in agricultural areas the place the tide of promoting rises and falls with the prosperity of the farmers.” regardless of the expansion of towns within the early 20th century, Penney maintained his shops’ dedication to serving the wishes of farmers and small-town people. Tracing this commitment to Penney’s rural upbringing, Kruger describes how, from one shop within the sheep-ranching and mining city of Kemmerer, Wyoming, J. C. Penney Co. turned a well-known chain on major highway, united states, purveying worth, delivering stable jobs, and staining rites of passage in lots of an American childhood.
Kruger paints a biographical and ancient photograph of an American enterprise multi-millionaire exceedingly diversified from similar capitalists corresponding to Andrew Carnegie, Henry Ford, or Sam Walton. regardless of his chain’s company constitution, Penney imbued every one shop with a Golden Rule philosophy that demanded mutual recognize among buyers, staff, opponents, providers, and groups. through tracing that spirit to its agrarian resource, and following it during the 20th century, J. C. Penney: the fellow, the shop, and American Agriculture presents a brand new standpoint in this American cultural institution—and on its founder’s certain model of yankee capitalism.
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J. C. Penney: The Man, the Store, and American Agriculture by David Delbert Kruger