Read e-book online Fritos® Pie: Stories, Recipes, and More (Tarleton State PDF

By Ms. Kaleta Doolin,Davia Nelson

Fritos® Pie is an insider’s examine the never-before-told tale of the Frito corporation written by way of Kaleta Doolin, daughter of the company’s founder. packed with own anecdotes, greater than one hundred fifty classic and newly created recipes, and tales, this publication recounts the company’s early days, the 1961 merger that created Frito-Lay, Inc., and beyond.In 1932 C. E. Doolin, the operator of a suffering San Antonio confectionery, bought for $100 the recipe for a fried corn chip product and a crude gadget used to make it, besides an inventory of 19 shopper bills. From that humble starting sprang Fritos® (“fries” in Spanish), a product that, because of Doolin’s advertising ingenuity and a visionary method of nutrition expertise, may develop into one of many best-known manufacturers in America.One of the 1st businesses to make use of point-of-sale advertisements, the Frito corporation constructed dozens of recipes meant to get American homemakers “Cooking with Fritos.” certainly, Doolin exhibits that a number of the classic recipes constructed by way of her grandmother, her father, and corporate staff grew to become imperative to the company’s advertising and marketing luck. The ebook contains recipes—for every thing from appetizers to truffles, all utilizing Fritos as an ingredient—along with the author’s reviews and anecdotes approximately her adventures experimenting with them in her kitchen.Doolin additionally attracts upon hours of interviews along with her mom, siblings, cousins, and plenty of of her father's closest company affiliates in addition to centred examine in Frito-Lay company data and different collections to color a portrait of her father as not just an innovator in foodstuff advertising but in addition a visionary inventor, a forward-thinking agriculturalist, and an entrepreneur with an awesome snatch of detail.

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Fritos® Pie: Stories, Recipes, and More (Tarleton State University Southwestern Studies in the Humanities) by Ms. Kaleta Doolin,Davia Nelson

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