By Otto Lerbinger
Divided into 5 elements, this book:
*provides an summary of the company public affairs function;
*explores innovations of the myriad curiosity teams within the usa, similar to hard work unions and environmental, purchaser, women's, and human rights groups;
*recognizes the media's expanding assurance of commercial occasions, particularly unfavorable ones, that experience super strength either to undermine company credibility and to aid public coverage positions;
* offers with legislative, govt, and judicial branches of presidency; and
*raises the query of ways company strength options have affected the political marketplace.
This publication will entice advanced-level scholars, students, and practitioners in public relatives and company fields.
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Corporate Public Affairs: Interacting With Interest Groups, Media, and Government (Routledge Communication Series) by Otto Lerbinger